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Introductory
Certificate in Marketing
Professional Certificate in
Marketing
Professional
Diploma
in Marketing
Professional Postgraduate
Diploma
in Marketing
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©
Professional Certificate
in Marketing (Stage 1)
Who
is it for?
Those
who are in junior marketing positions or aspire to a career
in marketing often take this qualification. In the fast changing
world of employment the Certificate is particularly useful to
those moving into marketing roles from other backgrounds.
It is also a
very useful introduction to marketing for those working on the
peripheries of marketing in a support role. Many of those who
enrol will be Marketing Assistants or maybe a Personal Assistant
.
Overview
In the fast changing
world of employment the Professional Certificate in Marketing
is particularly useful to those moving into marketing roles
from other backgrounds. It is also a very useful introduction
to marketing for those working on the peripheries of marketing
in a support role.
Aims
and Objectives
- Understand the role of
marketing in business recognising its development and its
implications for the organisation.
- Utilise marketing research
to improve customer communications and analyse and interpret
written, visual and graphical data.
- Distinguish between the
types of organisation within the public, private and voluntary
sectors, understand their objectives and the influences
upon them.
- Recognise the importance
of collecting relevant data, and the variety of information
sources, both primary and secondary.
Benefits
- Learn about the whole spectrum
of marketing activity at a hands-on level
- Gain a greater understanding
of best practice in marketing
- Gain a professional marketing
qualification to help you in career progression
Deadlines
For December Assessments - First
Friday in October
For June Assessments - Last Friday in March
Entry Requirements and Assessments
- Age 18 or over with five
GCSEs or agreed equivalents, eg. GNVQ Intermediate Level
- Age 19 or over with a minimum
of one year's full time work experience in marketing.
- Introductory Certificate
in Marketing/Foundation Certificate in Marketing NVQ or
SVQ Level 2 in any other subject.
- Other appropriate qualifications
approved by CIM.
Downloads
Exemptions
There are no exemptions awarded at
this level. You will need to study all 4 of the modules that
make up the qualification.
How
will I be assessed?
As a guide this
qualification is achievable within one academic year of part
time study although some people take longer depending on how
they are studying. All modules are assessed by an examination
but two use a project-based assessment called Continuous Assessment. Some
study centres do not use the Continuous Assessment method and
you should check in advance with the centre of your choice.
Qualification
Modules
Marketing Environment
By the end of
this module you should be able to:
- Understand the nature of
the marketing environment and its relevance for the organisation
and marketing practice.
- Examine the various types
of organisation, their objectives and the interface between
marketing, internal functions and external influences.
- Recognise the importance
of building relationships with relevant stakeholders.
- Identify and interpret the
marketing implications of significant changes in an organization's
wider environment.
- Understand the complex,
dynamic and uncertain nature of the external environment
and how it might be best managed in marketing terms.
Marketing
in Practice
By the end of
this module you should be able to:
- Understand the application
of fundamental marketing principles within a variety of
organizations.
- Appreciate the importance
of a broad range of relevant information to support an organization's
marketing activities.
- Understand the importance
of developing appropriate internal and external business
relationships on a local, regional and global basis.
- Develop the application
of key skills including; IT, numeracy, problem-solving and
communications across a range of marketing activities.
- Understand how marketing
tools, activities and opportunities are used in a marketing
and project-planning context.
Customer
Communications
Marketing
Fundamentals
By the end of
this module you should be able to:
- Understand the development
of marketing and its changing role within a variety of organizations
- Understand the various tools
of the marketer and evaluate their strengths and weaknesses.
Recognise the impact achievable through modifying the marketing
mix for (re)positioning the product and service offerings.
- Understand the importance
of planning in the management of the marketing activity.
- Develop an awareness and
understanding of the technological advances in marketing
and the impact of information technology on the marketing
mix decisions
- Understand the importance
of customers and their behaviour relating to marketing decisions
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