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Introductory
Certificate in Marketing
The
Introductory Certificate in Marketing is for anyone over the
age of 17 wishing to gain the basic skills in marketing.
It
is not necessary to have any previous experience or knowledge
of marketing to join this short course and you can choose
to study to suit your requirements and time available. You
may already be working and therefore want to study around
work commitments, or you may be looking for a job and therefore
will not have time to study during the day.
By
the end of the course you should know how to:
- Begin
to identify how customer behaviour and segmentation underpins
effective marketing practice.
-
Understand the key differences in marketing applications
across sectors.
- Apply
a basic knowledge of the building blocks that make up the
marketing tools and to identify best practice in organisations
today.
- Demonstrate
a working knowledge of ICT and the application of that knowledge
to the marketing environment.
Objectives
The
objectives of the CIM Introductory Certificate in Marketing
are:
- To
show how a range of environmental factors can influence
how an organisation operates.
- To
explore methods of research and information gathering and
their relationship to marketing practice.
- To
highlight the importance of understanding how customers
make buying decisions, and the factors that affect those
decisions.
- To
help students identify target markets and use appropriate
techniques for addressing those markets.
- To
demonstrate how information and communications technology
can be harnessed for use in marketing applications.
- To
illustrate the application of marketing principles in a
wide range of organizational contexts.
Benefits
- Gaining
this qualification will begin to open doors that before
seemed impossible
- Take
your first steps on the pathway to a successful career in
marketing
- Add
value to your job by understanding the basic marketing tools
- Maximise
on your professional development: study while working
Qualification
Modules
- The
Tools of Marketing
- Marketing
and the Changing Environment
- Marketing
in Context
- Understanding
Customers
Entry
Criteria
The
Introductory Certificate in Marketing is a short course for
anyone over 17
years old. It is not necessary to have any previous experience
or knowledge of marketing to join the course.
Deadline
No
deadline - enroll at any time depending on course start dates.
Assessment
Assessment
is through an online multiple choice examination and a written
report based on the course.
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