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Professional Development Awards

About CIM

CIM Qualifications

 

 

CIM Professional Development Awards

© E-marketing Award

The CIM © e-Marketing Award will provide you with:

    • An overview of e-marketing and its dynamic opportunities
    • An insight into the emerging new business models
    • The knowledge to ensure your e-marketing activities are maximised and integrated into existing marketing plans
    • The ability to propose e-marketing plans using different e-marketing tools depending on the needs of the business
    • An understanding of how to research your customers and potential markets through new online channels and how to reach these customer groups through e-marketing
    • Gain a full 35 hours CPD - half way to becoming a Chartered Marketer

Benefits to you

Holding an e-marketing qualification will:

    • Keep you at the leading edge with new knowledge and skills
    • Help you to build on your professional development and increase job security in a rapidly changing world of e-commerce
    • Help you to extend your marketing knowledge to identify new business opportunities
    • Provide you with a recognised award in e-marketing through the world's largest organisation of marketing professionals

Subject Areas

    • Introduction to E-Marketing
    • eDriven Change
    • eCustomers
    • reMix - The Marketing Mix in an e-context
    • eTools - Website design and traffic generation
    • ePlan - Integration of on and offline marketing activities into a strategic plan

Entry Criteria

    • CIM © Certificate in Marketing or CIM © Certificate in Marketing Practice
    • A non-marketing degree from a CIM-approved university
    • EdExcel (BTEC) Higher National Certificate/Diploma in any subject
    • NVQ or SVQ Level 3 in Marketing.
    • NVQ or SVQ Level 4 in any other subject.
    • Other appropriate qualifications approved by CIM.
    • Relevant work experience as approved by CIM (please attach CV with your application form).

Assessment

Assessment is through a business-based management report on e-marketing and a short online examination held in a CIM-accredited centre.

Contact Us

For more information on how and where to study, entry requirements and to request a registration form, please contact ---here---. [New window]

© Advanced Certificate in Arts Marketing

If you are a marketing professional in a specialist industry, you may be looking to perfect your marketing skills in that area.

The brand new © Advanced Certificate in Arts Marketing (ACAM) has been developed jointly between The Chartered Institute of Marketing and the Arts Marketing Association for marketing professionals working in the Arts. 

    • Overview
    • Subject Areas
    • Entry Criteria
    • Assessment
    • Contact Us

Overview

This dynamic qualification aims to develop an understanding of key marketing concepts and how they can be applied to promote the arts. Students will develop an appreciation for the wider marketing environment and how it relates to the not-for-profit sector, thus being able to take these skills and develop the marketing function within their own organisation.

Subject Areas

  • Relationships with Arts Audiences
  • Using Marketing Information
  • The Arts Marketing Mix
  • Managing the Marketing Process

Entry Criteria

    • CIM © Certificate in Marketing or CIM © Certificate in Marketing Practice
    • A non-marketing degree from a CIM-approved university
    • EdExcel (BTEC) Higher National Certificate/Diploma in any subject
    • NVQ or SVQ Level 3 in Marketing.
    • NVQ or SVQ Level 4 in any other subject.
    • Other appropriate qualifications approved by CIM.
    • Relevant work experience as approved by CIM (please attached CV with your application form).

Assessment

Assessment is by coursework only for each module to ensure that the theories learned can be applied effectively to relevant case studies.

Contact Us

For more information on how and where to study, entry requirements and to request a registration form, please contact ---here---. [New window]

Undergraduate Package

If you are currently studying for a UK university degree, you may be interested to sign up to the CIM Undergraduate Package. This package includes:

  • Careers information pack
  • Access to the CIM Student Website for useful study resources
  • Access to online job vacancy database
  • Marketing Success - CIM student newsletter sent to you 3 times a year.